The Team

Operators. Amplified. The full picture.

Three partners with decades of operating experience. The technical foundation built underneath us. Industries we have run, deployed for businesses that need to operate inside them.

01 / The Partners

Three partners. Three disciplines. One operating perspective.

Each partner brings a distinct discipline: executive leadership and transformation; client, competitive and market intelligence; and technology and product strategy. Together, those perspectives allow Finish Line Partners to move from strategy through implementation and operating outcome.

Brian Schwanebeck
Brian Schwanebeck
Executive Leadership · Enterprise Operations · Transformation

Brian has spent more than three decades building, leading and transforming large organizations, including more than 25 years at Fiserv, more than 15 of them in Senior Vice President roles.

He has led organizations consisting of thousands of associates, managed operating responsibilities and budgets measured in the hundreds of millions of dollars and overseen the implementation and delivery of complex technology and services across thousands of financial institutions.

His experience spans enterprise operations, executive leadership, client delivery, transformation and execution at scale. He has also advised CEOs, CFOs, COOs and senior leadership teams on operating performance, organizational effectiveness and execution.

Brian's focus is turning strategy and technology into operating models that organizations can actually implement, manage and sustain.

What he brings to the team: enterprise operating judgment to determine what will work at scale, combined with the leadership experience to turn strategy into execution.

Jeff Murnane
Jeff Murnane
Client Success · Competitive Intelligence · Market Strategy

Jeff has spent decades helping organizations understand their customers, competitors and markets across financial services, technology and a broad range of consumer and commercial businesses. He built the first competitive intelligence organization at TD Ameritrade and has led client success, competitive intelligence and market-facing functions throughout his career.

His experience connects customer insight, competitive intelligence and external market signals with the decisions businesses need to make about growth, positioning, client experience and strategy.

What he brings to the team: the discipline to turn information into intelligence and intelligence into better business decisions.

Wes Miller
Wes Miller
Executive Leadership · Technology · Product Strategy

Wes is an experienced executive, entrepreneur and technology leader with a career spanning company leadership, product strategy, financial technology, architecture and security. As CEO of Finigree, he led a fintech business at the intersection of strategy, technology, clients and operations.

His experience includes building and leading companies, developing technology platforms, shaping product strategy and working within complex and regulated industries including financial services, capital markets, banking, real estate and fintech.

Wes is also the architect of the technology platform behind Roadies, including its security, governance and client-data protections.

What he brings to the team: the executive and technical judgment to turn emerging technology into products and businesses that are practical, secure, scalable and commercially relevant.

We have lived the problems our technology and advisory work are designed to solve.

Our experience spans enterprise leadership, operations, client success, competitive intelligence, technology, product strategy, transformation and company building. That lived experience shapes how we design technology, evaluate opportunities and turn ideas into outcomes.

02 / Cross-Partner

What all three of us bring. Without exception.

Long-cycle execution at scale. Each of us has built things that ran in production for years, not pilots that ended at the demo. We know the difference between a launch and a system that holds up.

Financial services and fintech fluency. Banking, payments, capital markets, real estate, title, fintech entrepreneurship. The regulated, complex, slow-to-trust corners of the economy where most consultants get stuck.

Hands-on operating posture. None of us hand off and disappear. The work that matters is the work that lives inside operations, and we stay close to it until it does.

Operators who do, not just operators who advise. We have built and operated the same kind of systems we sell. We know what it takes to make them work because we have done it ourselves.

03 / Industries

Where we have direct operating experience.

Industries listed below reflect domains where the partners have operated directly, not domains we have read about. Other industries are considered case-by-case.

Banking
Core banking, retail and commercial. Brian's more than 25 years at Fiserv anchor this depth.
Fintech
Both build-side and operating-side. Wes brings entrepreneurial experience here.
Capital Markets
Wes's domain depth, plus Jeff's enterprise client operations at TD Ameritrade.
Real Estate
Operations, transactions, and adjacent fintech. Wes's lens.
Title Insurance
Workflow optimization in title underwriting and claims.
Payments
Merchant, card, vCard, EFT. Brian's Fiserv depth.
Home Building
Operational and supply-chain domains in residential construction.
Consumer Packaged Goods
Operations and retail-adjacent functions.
Retail
Multi-channel operations, customer experience, and intelligence.
The Next Step

Operating in one of these? Let's talk.

Or operating somewhere else and wondering if the experience translates. Tell us what you are working on.

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